Chief Content Officer, All Things Hair

With offices in London, New York and Sao Paolo, we are the international agency behind the content hub in 8 countries, including the UK, the USA, Brazil, Thailand, Indonesia, and the Philippines. We’re looking for a talented Chief Content Officer to join our fast-expanding team in the third week of December 2017. She will be working as a dedicated freelancer who reports to our regional office in Jakarta, Indonesia. Applicants must be fluent in English and Tagalog.

Green Park Content is an international start-up, global tech-oriented content brand publisher connecting brands and people. We are the tech and talk operating at the core of content marketing, digital strategy, and technological expertise. Our dedicated team of content and SEO experts, editors, journalists, designers, photographers and videographers are with clients every step of the way when it comes to ensuring that their brands connect with the right audience. We create original and inspiring content that is relevant, innovative, and easily searchable.

Our results-oriented team helps clients to foster growth and thrive in the global digital landscape, through data discovery, editorial planning, sharp content, and innovative distribution—all underpinned by our SEO methodology.


Job Description:

– Participate in the recruitment of—and manage—editors for the Philippines All Things Hair team

– Define the Philippines content calendar for All Things Hair

– Maintain a WordPress website which operates as a newsroom model—writing, leading and overseeing publishing a high volume of written content and videos (produced in-house) per month

– Support and participate in the planning and production of video and photo assets based on local market needs

– Maintain high industry awareness in terms of the competitive set and content excellence

– Guarantee production deadline and targets for the Philippines ATH website

– Sourcing and directing Philippines-based talent (vloggers and bloggers) and link building initiatives

– Edit articles

– Organise and manage internal processes between teams and freelancers

– Collaborate with the GPC team on the design of the project (including site sessions, categories and speech alignment), calendar planning, SEO and technical guidelines and execution, and content production

– Responsible for identifying local content opportunities and trends to drive relevant and newsworthy content creation in real time

– Implement, evaluate, and grow the Philippines content strategy for All Things Hair, ensuring targets and KPIs are delivered across the market

– Be the true guardian of the tone of voice for All Things Hair in the Philippines, ensuring the highest and most resonant quality bar for all content, at all times

– Communicate with the client (global and local teams) to deliver performance reports

– Liaise internally with our chief content officers (CCOs) to ensure consistency across the sites

Required skills and experience:

– Bachelor’s degree (preferably in Journalism, Literature, English, or equivalent)

– Minimum 5 years’ writing and editing experience

– Previous experience managing a department/hub

– Background in digital media and a wide vision of the ‘hair universe’, coupled with knowledge of the Philippines beauty industry

– Experience of working in a fast-paced environment, leading a team of content editors/producers

– Knowledge of Google Analytics / Adwords tools – Inbound marketing expertise (content marketing and SEO)

– Fluency in English is a must

You must be:

– An entrepreneurial self-starter who is excited about building major projects from the bottom-up

– Hands-on; willing to get involved with every stage of the content creation process

– An inspiring mentor to your team

– Comfortable working within a global company and liaising across different time zones

– Able to work remotely under minimum supervision

If you are interested in this position, please send your portfolio, sample of writing (only in beauty and lifestyle subjects), and your current availability to Only shortlisted candidates will be notified.

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