Bunny Inc.: Growth Marketer

Challenges
  • Increase the revenue from new clients by 50% within the first six months of execution.
  • Set a baseline and increase conversion from landing pages.
  • Define and execute an internal and external strategy to define and get-to-know our ideal customers.
  • Conduct a competitive analysis in order to have a better understanding of where we are standing on the creative services market.
Responsibilities
  • Drive a rigorous testing program, aimed to continuously launch, analyze, optimize, and scale marketing strategies and channels.
  • Develop a deep understanding of the creative services industry by analyzing behavioral metrics, monitoring and collating insights, conducting customer research.
  • Develop a segment-based view of our customers and educate internal clients on customer insights.
  • Develop and experiment with different and innovative marketing strategies to increase revenue from new users in all of our platforms.
  • Improve performance and tracking of the marketing funnel and its conversion rates.
  • Develop and own promotional email campaigns that win hearts and inspire memorable experiences for the users. (No spam, please!).
  • Ideate and launch new product features and new Bunny categories.
  • Dig through our data to find key insights and opportunities to grow conversions and revenue.
  • Communicate with different business units and align the technical aspects of the design, interface, and performance of our marketing efforts.
  • Determine ROI of marketing strategies and skillfully adjusting as needed.
  • Build sources of organic traffic as well as a base of prospects that will increase the revenue in the long-term.
  • Rapid experimentation of different strategies and collaboration with our product team, sales team, and other areas of the business to identify the most efficient ways to grow a business.
Requirements
  • 3 years of relevant experience in marketing related positions.
  • Ability to define and implement growth marketing strategy.
  • Demonstrated SQL sufficiency.
  • Expertise in data-driven marketing.
  • Experience in building and executing marketing programs for digital businesses.
  • Ability to define and set up strategic work tools (CRM, email marketing platform, etc.).
  • Familiarity with a variety of acquisition and retention metrics.
  • Knowledgeable in audience segmentation strategies and associated action plans.
  • Knowledgeable in market research.
  • Excellent analytic skills and the ability to interpret data to create actionable insights.
  • History of implementing unique and creative growth mechanisms to increase user engagement is a plus.
Additional benefits
  • Cost of co-working space will be covered
  • Health insurance
  • In-person periodic retreats
  • Equipment will be provided

    Monetary compensation USD$ 55000 to 61000 /year

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